Pre-recorded campus radio adverts are a great way to get your brand known by students.
Benefits of recorded adverts include having complete control over the content. You are also able to increase brand recognition through your own unique sound and inclusion of jingles and other trademarks.
You can supply your own recorded advert or have one of the radio stations produce one for you for a fee.
Why use radio adverts to target students?
Radio adverts are an effective way to reach out to the youth market because of its wide reach and affordability. Radio adverts can be heard by a large number of people in a short amount of time, making it a great way to get your message across quickly and effectively.
In South Africa, radio is especially popular among university students. Campus radio stations are found in almost every university, providing students with access to music, news and entertainment. Through these stations, companies have the opportunity to target young people by airing recorded adverts that specifically appeal to their demographic.
Radio adverts have been proven to be an effective marketing tool for targeting the youth market in South Africa due to its wide reach and affordability. By airing recorded adverts on campus radio stations, companies can ensure that their message reaches the right audience in an efficient manner.
Campus radio advert costs
Repetition is key when it comes to radio advertising. Our standard rate cards have once-off rates for all recorded adverts and you can pick and choose times and days across all our campus radio stations.
The majority of stations offer advertisers added value on longer term campaigns and we can help you negotiate a highly cost effective campaign. Please contact us for a consultation and quotes.
Reach students on air
All of the student radio stations in our network also offer scripted live reads, interviews, on-air competitions, social media posts and on-campus activations.
If you would like to listen to some of these stations, then please head over to the StudentNews.Africa student radio player.
Please see below for the full list of campus stations that offer live reads.
CUT FM
CUT FM at Central University of Technology
Estimated listeners: 40,000
Region: Bloemfontein, Free State
Social media: 69,600+ followers read more…
KovsieFM
KovsieFM at University of Free State
Estimated listeners: TBC
Region: Bloemfontein, Free State
Social media: 34,200+ followers
Madibaz Radio
Madibaz Radio at Nelson Mandela University
Estimated listeners: 7,500
Region: Nelson Mandela Bay, Gqeberha / Port Elizabeth, Eastern Cape
Social media: 20,200+ followers
MFM
MFM at Stellenbosch University
Estimated listeners: 35,000
Region: Stellenbosch, Western Cape
Social media: 54,500+ followers
NWU FM
NWU FM at North-West University’s Mahikeng campus
Estimated listeners: 40,000
Region: Mahikeng, North West
Social media: 20,848 followers
PUKfm
PUKfm at North West University
Estimated listeners: 20,000
Region: Potchefstroom, North West
Social media: 20,600+ followers
Radio TURF
River FM
River FM at North-West University’s Vaal Campus.
Estimated listeners: 8,000
Region: Vanderbijlpark, Gauteng
Social media: 3,400+ followers
RMR
RMR at Rhodes University
Estimated listeners: 12,000
Region: Grahamstown, Makhanda Eastern Cape
Social media: 14,900+ followers
SMU FM
SMU FM at Sefako Makgatho Health Sciences University
Estimated listeners: 2,000
Region: Ga-Rankuwa, Pretoria / Tshwane, Gauteng
Social media: 7,800+ followers
Tshwane FM
Tshwane FM at Tshwane University of Technology
Estimated listeners: 43,000
Social media: 36,500+ followers
Tuks FM
UCT Radio
UCT Radio at University of Cape Town
Estimated listeners: 35,000
Region: Cape Town, Western Cape
Social media: 22,200+ followers
UJFM
UJFM at University of Johannesburg
Estimated listeners: 15,000
Region: Johannesburg, Gauteng
Social media: 43,000+ followers
Univen Radio
Univen Radio at University of Venda
Estimated listeners: 100,000
Regions: Thohoyandou, Limpopo
Social media: 23,200+ followers
Voice of Wits
Voice of Wits at University of the Witwatersrand
Estimated listeners: 11,000
Region: Johannesburg, Gauteng
Social media: 47,833 followers
VUT FM
VUT FM at Vaal University of Technology
Listeners: 135,000
Regions: Vanderbijl Park, Gauteng
Social media: 22,100+ followers